Spend by Platform
| Platform | Impressions | Results | Spend |
|---|---|---|---|
| Google Ads | 5,560 | 32 conversions | $263.91 |
| Google Ads V2 | 5,826 | 29 conversions | $319.96 |
| 132,808 | 241 leads | $4,973.05 | |
| 661,084 | 95 leads | $2,651.71 | |
| Reddit Ads | 12,376 | 118 clicks | $142.34 |
| Total | 817,654 | 397 results | $8,350.97 |
Google Ads
Google Ads Performance
Impressions
5,560
Conversions
32
Cost / Conv.
$8.25
Total Spend
$263.91
| Campaign | Budget | Impr. | Interact. | Calls | Conv. Rate | Conv. | Cost/Conv. | Spend |
|---|---|---|---|---|---|---|---|---|
| Phone Promo | PMax | $10 | 1,407 | 184 | 5 | 7.61% | 14 | $3.59 | $50.29 |
| Phone Promo | Search #2 | $10 | 207 | 19 | 15 | 42.11% | 8 | $10.92 | $87.35 |
| AIA | PMax #2 | $10 | 3,710 | 173 | 5 | 2.31% | 4 | $9.31 | $37.23 |
| AIA | Search | LEAD FORM | $10 | 175 | 13 | 7 | 23.08% | 3 | $17.44 | $52.32 |
| Total | - | 5,560 | 389 | 32 | - | 32 | $8.25 | $263.91 |
Conversion Actions
| Action | Conversions |
|---|---|
| Schedule a Consultation (Button Click) | 15 |
| Calls from Ads | 14 |
| Total | 29 |
Google Ads V2
Google Ads V2 Performance
Impressions
5,826
Conversions
29
Cost / Conv.
$11.03
Total Spend
$319.96
28
Add to Cart
0
Begin Checkout
| Campaign | Budget | Impr. | Interact. | Calls | Conv. Rate | Conv. | Cost/Conv. | Spend |
|---|---|---|---|---|---|---|---|---|
| Direct Checkout | Campaign | PMax | $10 | 2,068 | 245 | 0 | 10.20% | 25 | $2.88 | $72.08 |
| Direct Checkout | ABF | Search (None) | $10 | 417 | 28 | 0 | 7.14% | 2 | $38.21 | $76.41 |
| Direct Checkout | Intake Campaign | PMax | $10 | 2,913 | 569 | 0 | 0.18% | 1 | $72.70 | $72.70 |
| Direct Checkout | ABF | Search (Targeting) [Intake] | $10 | 317 | 22 | 0 | 0% | 0 | N/A | $73.71 |
| Total | - | 5,826 | 864 | 0 | - | 29 | $11.03 | $319.96 |
Meta Ads V1 Performance
Impressions
132,808
Total Leads
241
Cost / Lead
$20.64
Total Spend
$4,973.05
Consumer Leads
104
2 campaigns
Business Leads
137
3 campaigns
Business Campaigns
| Campaign | Impressions | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| AIA Full AI Test | 53,671 | 1,323 | 2.47% | 89 | $26.17 | $2,328.80 |
| INTERNET AIR BUSINESS - Dynamic | 14,736 | 322 | 2.19% | 22 | $37.72 | $829.78 |
| AIA Business - Dynamic | 13,577 | 237 | 1.75% | 26 | $25.17 | $654.51 |
| Business Total | 81,984 | 1,882 | 2.30% | 137 | $27.83 | $3,813.09 |
Consumer Campaigns
| Campaign | Impressions | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| AIA Consumer | 35,117 | 1,019 | 2.90% | 72 | $8.49 | $611.00 |
| Ground Fiber AIA - Dynamic | 14,225 | 350 | 2.46% | 32 | $17.16 | $548.96 |
| Consumer Total | 49,342 | 1,369 | 2.77% | 104 | $11.15 | $1,159.96 |
Top Creatives
5.a AIA
5.b AIA
Image #1
New Leads Ad
Meta Ads V2 Performance
Impressions
661,084
Total Leads
95
Cost / Lead
$27.91
Total Spend
$2,651.71
Consumer Leads
70
2 campaigns
Business Leads
25
1 campaign
Consumer Campaigns
| Campaign | Impressions | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| CELL PHONE PROMO | 21,954 | 619 | 2.82% | 65 | $21.16 | $1,375.31 |
| Internet Air Traffic | 625,296 | 1,310 | 0.21% | 5 | $68.29 | $341.46 |
| Consumer Total | 647,250 | 1,929 | 0.30% | 70 | $24.53 | $1,716.77 |
Business Campaigns
| Campaign | Impressions | Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| INTERNET AIR - BUSINESS | 13,834 | 275 | 1.99% | 25 | $37.40 | $934.94 |
| Business Total | 13,834 | 275 | 1.99% | 25 | $37.40 | $934.94 |
Top Creatives
Internet Air Traffic: Still 4
Internet Air Traffic: Still 5
Phone Promo: Still #6
Phone Promo: Still #7
Reddit Ads
Reddit Ads Performance
Impressions
12,376
Clicks
118
CTR
0.95%
Total Spend
$142.34
| Ad Group | Impr. | Clicks | CTR | CPC | Spend |
|---|---|---|---|---|---|
| Network Providers - Keywords & Interest Groups | 5,216 | 55 | 1.05% | $1.15 | $63.29 |
| Network Providers - Keywords & Communities | 1,498 | 20 | 1.34% | $1.35 | $27.06 |
| Ground Fiber - Keywords & Interest Groups | 1,818 | 15 | 0.83% | $1.20 | $18.05 |
| AIA - Keywords & Communities | 1,822 | 14 | 0.77% | $1.18 | $16.51 |
| AIA - Keywords & Interest Groups | 1,171 | 9 | 0.77% | $1.27 | $11.40 |
| Ground Fiber - Keywords & Communities | 851 | 5 | 0.59% | $1.21 | $6.03 |
| Total | 12,376 | 118 | 0.95% | $1.21 | $142.34 |
Email Campaign Performance
Ground Fiber email campaign results for this reporting period
Delivered
4,903
Opened
62.57%
Clicked
40.23%
Total Clicks
1,974
Unique Clicks
1,760
Unique Engagements
553
Thanksgiving/Fall 2 Ground Fiber Email
Thanksgiving/Fall 2 Ground Fiber email campaign performance
Delivered
99.34%
Opened
69.36%
Clicked
40.13%
Total Clicks
2,439
Unique Clicks
2,194
Unique Engagements
544
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AT&T Internet Air for Business promotional creatives
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Social Media Planner
Weekly social media content schedule for Fiber Connect
Posts Published This Week
| Caption | Platform | Status |
|---|---|---|
| Got internet outages? AT&T Internet Air for Business keep... | Instagram + Facebook | Published |
| Stay connected without the hassle. AT&T Internet Air... | Instagram + Facebook | Published |
| Business internet that blows you away. Literally. AT&T... | Instagram + Facebook | Published |
| Getting slowed down by slow internet? AT&T Internet Air... | Instagram + Facebook | Published |
| AT&T Internet Air delivers 5G speeds to your business... | Instagram + Facebook | Published |